What We Do (and What We Don't Do) | Our Services
Our PPC Management Services
The PPC campaign management services we provide range from:
* Evaluation of campaign objectives
* Keyword research and compilation
* Market analysis and competitor profiling
* Campaign Design and implementation
* Ongoing management
* Conversion-based performance analysis
No big surprises there. So how do we justify our claims to be one of the best in the business? The key lies in the details. For example, we automatically monitor all of the landing pages for our campaigns.
Also, if a page is changed, we receive an alert which allows us to review the change and amend the campaign if appropriate. If one of our clients' websites goes down, our automatic checking generates an alert allowing us to pause the campaign, so money is not wasted on worthless clicks.
We also develop custom software allowing, for example, ads for specific products to be paused based on stock availability. For other clients we automatically monitor and log competitor product pricing and combine it with data about visibility in the seach results to optimise campaign performance.
