Social Media Advertising
The 'next big thing' has already arrived....
Bigger than Google?
Facebook was recently named as the largest display ad serving platform in the US, showing over 297 billion ad views! Imagine having your brand in front of more than 900 million people, or alternatively focussing on just cycling obsessed, food loving, 25 year old male graduates within 5 miles of Exeter. It’s up to you!
The targeting offered is thorough to say the least, including: birthdays, locations, businesses, and interests or hobbies. We have adapted our keyword research methods to suit how people interact with social media sites; allowing us to find you the most relevant users.
One note of caution though - conversion tracking was recently removed - careful tracking through analytics is essential to keep an eye on that ROI.
With nearly 100 million members LinkedIn offers a unique marketing channel to professionals and businesses. This platform is ideal for B2B advertising, offering a host of different targeting methods.
Still in its infancy, the opportunity to get in at the ground floor is there. LinkedIn is designed to connect people in business, so make sure your business is in the right place when these connections happen.
Twitter perhaps doesn’t immediately strike you as an advertising platform. However, the guys and girls in San Francisco are constantly improving the ad serving methods. The opportunities with Twitter are huge; with the embedded search engine currently delivering 25 billion searches a month.
At Periscopix we don’t only make it our job to be up to date on any industry goings on, we also enjoy it. Twitter will soon be a significant platform and we will be at the front of the queue to give our clients a head start.