Phone Call Tracking
Why stop at online conversions, when you can get the whole picture and track phone calls too?
Setting up conversion tracking on a website is standard for most online businesses, but in many industries the key research or purchase action takes place over the phone. With our phone call tracking partners, you can understand how many calls you are getting and which traffic sources and keywords are driving them. We can even tell you which pages of your site are viewed prior to a visitor making a call.
Phone Call Tracking Providers
We work with two of the best phone call tracking providers around; both will get you the data you want, but through different means and at different price points. We will advise on the best solution to suit your call volume and company composition. Even better, both can integrate with your web analytics software.
Features Galore
Both our call tracking solutions require that you add a bit of code to pages on your site. From there though, the two solutions are really quite different. One requires your call handlers’ participation; one is done behind the scenes with some whizzy dynamic Javascript. One has a flat monthly fee with no additional charges; the other one has some small per-call charges on top of a monthly fee. One uses your web analytics solution as its interface; one has its own snazzy interface. One comes with bells & whistles (e.g. call recording, sales value tracking, offline call tracking and missed call alerts); the other is a bit more Ronseal. Either way, we’re confident that we have a solution to suit you.
Both integrate with Google Analytics, and therefore also into AdWords, allowing more precise and efficient management of your PPC campaign. This makes your campaign manager smile as they have more data with which to improve your campaign; and your web analyst smile as they have more data to analyse.
Call Now
Now you’ve heard about two great, low-cost solutions to help you track all calls generated on your site, there’s no reason not to be doing it. If you’d like advice on which one is best for you, give us a call and one of these lovely people will help you out.
