Google Shopping & Product Listing Ads
Drive product sales with Google Shopping
Google Shopping allows users to find and buy products quickly, helping to connect them with the right merchants.
Introducing Product Listing Ads
Very soon, Google Shopping - which you may also know as Google Product Search - will be moving to a commercial model in order to create a better shopping experience for users. With this change merchants will be required to create Product Listing Ads in order for their products to appear in Google Shopping.
Product Listing Ads can be created from within the Merchant Center or within AdWords. Products will continue to be ranked by relevance, but with bidding as an additional factor.
We can help you get ahead!
Optimisation and custom bidding strategies will play a large part in how successful your Product Listing Ads are. Periscopix can help you set up your product feed and manage these ads to ensure your listings are seen by as many people as possible and to maximise ROI for each individual product.
Don’t get left behind! Contact us now to find out how we can help you get the most out of the new Google Shopping system.