Complex ecommerce sites offering thousands of different products can be a particular challenge for search marketing.
Our approach begins with a comprehensive campaign design. In most cases our campaigns include a dedicated ad group for every product on the site (which can run to many thousands).
Product pricing and stock availability can change daily, having a dramatic effect on campaign performance and ROI if ignored. Seasonal variations must be taken into account, as well as special promotions.
In highly competitive markets campaigns must be kept synchronised with current product availability and pricing, and bids should be actively managed in order to provide the greatest returns.
Our system uses a database feed direct from the client’s ecommerce system to determine which products are in stock and to identify the current retail price. The system then updates ad copy, suspends ads for all products that have gone out of stock and reactivates ads for products that have come back into stock. By doing this we ensure that click budget is not wasted and avoid causing frustration for prospective customers.
Our in-house bid management software and hands-on approach ensures that bids are maintained at optimal levels and that we are constantly reacting to changes in market conditions.
Technology and expert PPC managers working together to maximise your ROI.