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Quality scores? Bid scheduling? Ad rotation? For those new to the field, the increasingly complex world of pay per click advertising can be bewildering.
We aim to make the process as painless as possible. We start by finding out more about your business and the objectives of your campaign. Who are your competitors? What are your unique selling points? What is your target market? How much do you want to spend?
Once we've got the basics, your campaign manager will design your campaign and send it to you to review and approve.
Each month we will provide you with detailed reports that illustrate your campaign performance in an easy to read graphical format tailored to your exact requirements. When you want to make changes to your campaign (e.g. to introduce a new product or service) we pride ourselves on providing a responsive service and can generally implement minor changes within a day.
We run campaigns on all the leading search engines such as Google and Yahoo and provide a simple itemised bill each month that covers both our management fees and all of your pay per click charges, which are passed on at cost.
We work hard to ensure that you understand exactly how your budget is being used and how the campaign is performing. We are always happy to provide additional updates on an ad-hoc basis when required