If you want to analyse the performance of your website, it’s likely you’ll want to make changes to your site based on this analysis. Decisions based on incorrect data can be costly. The Google Analytics Implementation Audit gets you off on the right foot and ensures that you are working with reliable data.
The process involves:
Full scan of your website
We scan your site to make sure the correct Google Analytics code is placed in the right place on EVERY page.
Manual check of all hidden pages
We register a profile, fill out a form, make a purchase. Whatever the important actions may be on your site, we will make sure that the code is in place and that there are no issues with any of these processes.
Review of the Google Analytics Account
When reviewing the implementation of a Google Analytics account, we often find mysterious filters, inactive goals and redundant profiles. In addition, there may be some basic features yet to be implemented. We will uncover all of these issues and make recommendations on fixing them.
Campaign Tagging
Online marketing is great because it’s so accountable, right? Well, it is, but only if you’re measuring it. We make sure your campaigns are all tagged as they should be and data is being collected correctly.
Recommendations
The final step is a report detailing the work we have done, our findings and recommendations for steps to be taken for improvement.
Contact us to discuss the process in more detail.