Value My Stuff
A Dragon's Den success story
Cost per conversion decreased by 83%
We took over an existing campaign and devised a unique strategy, allowing a full campaign’s worth of focus to each of the 35 areas they cover. Extensive long tail keyword lists were developed, with ads targeted to each area.
Attention to detail
The Value My Stuff campaign runs in the UK, USA and Canada, and includes a search, display and remarketing campaigns. We use our expertise in each area to maximise total conversions, and since taking over the campaign we have doubled total monthly conversions and cut average cost per conversion by 83%.
Our Sonar bid management technology has reduced average cost per click across the account by two thirds, by strategically bidding aggressively in areas likely to convert, and ensuring that we never overbid on any of the 260,000 keywords in the campaign. This allows us to capture the maximum volume of relevant, targeted traffic without ever running inefficient positions on Google.
In August 2010 Value My Stuff pitched successfully on Dragon’s Den, and was invested in by Deborah Meaden and Theo Paphitis. Since that date, the PPC campaign has been expanded into further areas and the campaign has been run in further detail to enhance reach to anybody looking for valuations. Find out more about Value My Stuff’s Dragon’s Den appearance here.