Single Line Ads on Google
We spotted last week that Google Instant was causing AdWords ads to be reformatted, displaying more than 35 characters in the first description line, and wrapping over 3 lines (and sometimes 2 lines for the headline) when the browser window is resized. Well, now we have single line ads appearing in the search results!
With one word on the second line, the first ad doesn’t look great. Maybe Shopzilla should improve their ad text? But in the next ad there isn’t even a second line! The word “Bargains!” has been moved onto the first line, making that 37 characters, and leaving nothing on the second line. The problem here is that a smaller ad doesn’t stand out as much, but this is something that SupaPrice will learn…
Again, this only happens with Google Instant.
Related articles & content
-
Google Instant Fits Ads To Your Screen
Whilst doing a routine ad text search I noticed something rather strange. Have a look at the screen shot below (click to enlarge) and see if you can spot it…
-
Google Testing New PPC Ad Layout in SERPs
With increasing numbers of people throwing out their bulky old CRT monitors and switching to large flat screen monitors with their increased resolutions, this is a very welcome change to the search engine results page (SERP) layout on Google.
-
Google Testing Display URL Above Descriptions in Ads & Organic Results
Google are yet again testing another variation in how PPC ads are displayed in the search results. This one looks quite different....
