PPC Advice Centre at the Online Marketing Show
10th June 2009 Posted in News
We will be running a free PPC advice clinic throughout the Online Marketing Show from the 30th June to the 1st July 2009 at London Olympia. The advice centre is designed to meet the needs of both PPC novices and seasoned professionals offering practical advice on new and existing paid search campaigns.
It used to be the case that organisations could achieve a strong return through paid search by generating a broad match, generally small level keyword account and letting it tick over in the background. However as the market continues to become ever more competitive, organisations are finding a strong return on ad spend more and more challenging to achieve.
New to PPC
Looking at your long terms goals, you will be guided through PPC as a market. How to develop a campaign that is well structured, in order to achieve specified objectives. We will also suggest and provide hints and tips on how to avoid the common mistakes and pitfalls and moving onto the most effective ways for you to manage your account in the long term to help you get the most from every penny you spend.
Currently running a campaign
Periscopix can review your account and offer advice on performance improvement, click cost reduction, strategic targeting, copy and much more. Please ensure you bring along your account login details to allow us to review your account together
Outsource
Do you want to make sure that your current provider is keeping up with the market, have some tough questions to throw back at them or just sense check what they are doing. We can offer guidance on the best practice approach to developing a campaign given your key goals and budgets.
A seasoned professional
Advanced pointers can be offered on advanced auditing regarding analytics, strategy and market developments in order to polish your campaign and squeeze more ROI where available.
These programs tend to be very popular we would therefore suggest that you book early - you can book places (subject to availability) by e-mailing Marc: marc.warren@periscopix.com
It would be helpful when booking to explain a little about your current situation and what you hope to achieve so that we can schedule time with the most relevant individual to offer maximum value.
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