A Night to Remember
Last night we got dressed up in our finest attire to attend the inaugural Drum Search Awards. We'd worked together as a team to collate a range of entries to showcase the breadth of our PPC work, so when we found out that we we had won seven awards...
and received a further three commendations, things errr, well, got a little crazy.
More than 500 people attended The Drum Search Awards show which was held at the London Marriott Hotel in Grovesnor Square last night. The star studded event included a set from Beardyman () who rapped about Search, Bing, Yahoo and Google ... how, we do not know - but he pulled it off!
We'd like to thank Google, Yahoo and Bing for sponsoring the event and the Drum Search Awards team for putting on an amazing show. Marc Warren, Vice President at Periscopix comments:
"We are thrilled to win seven Drum Search awards. Two things really stand out as really exciting for us. Firstly, we won awards for the work we do for five different clients. We take huge pride in all of our client work and whether large and small, doesn't matter to us; we want the work we manage for every single client to be of award winning standards. Secondly, to win Performance Agency of the Year, against such incredibly strong industry competition, is an amazing acknowledgement of the hard work put in by an extremely talented group of individuals and I'm very proud of their achievements."
For more information on the awards won please take a look below or visit The Drum Search Awards website.
Performance Agency of the Year - Periscopix
"We have been committed to transparency and best practice in Search for over 10 years now and it really is fantastic to be recognised by the judges in this way, amongst some very strong competition. We are a team that takes great pride in delivering great work for our clients and want to be judged on the success of our campaigns and the satisfaction of our clients. We all love what we do and share a passion for delivering world class Search campaigns for all of our clients, large and small."
Best Use of Paid Search as Part of a Programmatic Strategy - World First
"We're delighted with the advanced knowledge Periscopix was able to bring to this cutting-edge digital campaign. We really feel we've stolen a march on some of our competitors by having this programmatic campaign in place and the significant jump in registrations, and revenue, which we attribute to this activity. What's more, given our relatively long ROI cycle we're excited what the results from this work will continue to bring over the course of 2015." Read the case study
Best Use of Connected Devices - Rentokil-Initial / JC Ehrlich
"We worked closely with our agency Periscopix, and took an aggressive approach to the optimization of our campaigns, both at a geo-targeted and pest species level across all our serviceable markets. We met and exceeded our expectations and KPI's on delivering a substantial increase in YOY leads to the sales organisation. Aligning our Paid Search Campaigns for maximum conversion this way helped beat our efficiency goal while driving incremental revenue." Read the case study
Best Retail & eCommerce Campaign (PPC) - Toys 'R' Us
“The Periscopix / TRU team have done an outstanding job, growing online sales hugely whilst increasing spend massively and keeping a great ROI well above their client’s target. Underpinning their performance is a solid understand of how customers search for toys, particularly the long tail of queries. They test relentlessly, backing winners and using automation to scale wherever possible. They are also very forward thinking in their approach to shopping and mobile, regularly being the first adopters in the industry of all new features/betas and investing a higher % of their marketing budget in these areas vs. their peer set.”
Best Consumer Products & Services Campaign (PPC) - Rentokil-Initial / JC Ehrlich
"Periscopix have worked hard to understand our requirements as a global and seasonal business, and our target audience within Pest Control, to prioritise our Google Paid Search approach. Focusing on mobile and localisation has allowed us to take advantage of 'click-to-call' and effective tracking of our conversions saw 200%+ increases in our KPIs relating to on-page form conversions and call conversions. The results have spoken for themselves and have also led to Periscopix expanding into our 2nd biggest US brand Western Exterminator at the beginning of 2015. I look forward to seeing the results of these campaigns over the coming year." Read the case study
Best B2B Campaign (PPC) - PPL
“The Periscopix team are fantastic at continuously delivering value. We see them as an extension of our internal marketing team as they truly understand our goals and are always proactively looking for ways to improve the account. The team really know their stuff and are at the forefront of digital knowledge, always suggesting innovative solutions to any challenges that pop up. They’re also great at explaining things in a really simple way without lots of baffling jargon!"
Best Charity & Not for Profit Campaign (PPC) - Agape Volunteers
"My role involves managing applications and enquiries to Agape Volunteers as they arrive, so I've seen first-hand the positive changes that have occurred since Periscopix took over our online marketing accounts.Not only have I noticed an increase in the number of applications and enquiries we receive each week, there's also been a marked improvement in their "quality" - we're getting more solid leads, making it easier for my team to hit our targets for volunteer numbers in 2015."