All of the articles in our blog are written 100% by our staff. These are the same clever people who are optimising PPC & programmatic display campaigns and managing Google Analytics projects every day.
Heightened competitor bidding in the mattress industry meant Dormeo’s brand CPCs rose by 232% YOY. We question whether striving for position 1.0 in brand really is the best strategy when limited by budget.
Google announces that Optimize, their A/B testing and personalisation tool, is now available for everyone for free! Take advantage of Optimize’s easy-to-use, yet super powerful feature set to start optimising your website today.
Google Analytics rolled out a powerful new machine learning feature: Session Quality, which can be used for reporting, remarketing and site optimisation. This article explores the capabilities of this new feature.