By Johanna Goucher

Last night Charlotte and Juliette wined and dined with individuals and companies at the forefront of search for The Drum Search Awards, returning to the office with two awards this morning for Biddable Team of the Year and Most Innovative Search Campaign.

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The Drum Search Awards provides the perfect opportunity for us and many others to prove just how hard we work to ensure that we are at the forefront of digital marketing. An obvious bonus of this event is that The Drum are particularly good at celebrating excellence and their ceremonies never disappoint, whilst providing the recognition their winners deserve.

Attended by over 500 suited and booted digital professionals, last nights’ awards ceremony was held at the Marriott Hotel in Grosvenor Square and treated its guest to a three course dinner followed by entertainment from the hilariously funny Katherine Ryan.

We are incredibly happy to have won Biddable Team of the Year at this years’ ceremony; a credit to our employees and their enthusiasm for their profession. To compliment this, we also received a Commendation for Performance Agency of the Year. 

In addition to this achievement, we were also awarded Most Innovative Search Campaign for our work with Zoopla.

Most Innovative Search Campaign

New Builds: How Zoopla's Dynamic Campaigns Re-Wrote the DoubleClick Rule Book

Periscopix transitioned all of Zoopla's existing residential accounts from a laboriously manual set up, to a dynamically adjusting one. Using inventory management, we had successfully created the first ever non-ecommerce feed based set up at this scale globally. DoubleClick recognised our acumen with this set up, and have changed the way their platform operates in order to accommodate our strategy. This provided us with a sustainable way of maintaining (and growing) the paid search activity for Zoopla. Not only did we achieve this, but we also managed to transition all of our pre-existing budget from the outdated residential structure to the new one, whilst increasing both sale and rental leads in all key areas by at least 80% and keeping to pre-set CPA targets!

We would like to thank everyone at The Drum Search Awards for such an enjoyable evening and, of course, for our trophies. We hope to see you again next year for further celebrations!

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