By Johanna Goucher

Following on from our recent wins at the UK Biddable Media Awards, we're over the moon to have won Best Use of Performance at the Drum Digital Trading Awards for our work with B&Q.

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This week's Drum Digital Trading Awards showcased the best examples of digital trading in practice. This year's theme was Living the Dream - Programmatic everywhere and our Programmatic team jumped at the chance of entering some of our finest work.

We are very excited to have won Best Use of Performance for our work with B&Q in which we used TVTY, a moment marketing platform, to serve appropriate messaging based on real-time weather conditions across the UK.

Like many retailers, B&Q is affected by weather variables and sought to develop a weather responsive approach. The strategy developed by Merkle | Periscopix delivered a highly sophisticated campaign that maximised the capabilities of programmatic, incorporating both weather triggers and audience targeting, to deliver not only cost effective reach to the right audience, at the right time, but also drove a strong ROAS for the business. We now have a proven, always-ready approach to support customers in dealing with extreme weather conditions.

Bonnie Jackson, B&Q, Digital Media Manager

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