We recently discovered that Google appeared to be testing a new SERPs layout which brought the PPC ads closer to the organic search results. This was originally showing in Firefox only, but not any more! It appears that the test may now have reached a positive conclusion.
Google Testing New PPC Ad Layout in SERPs
With increasing numbers of people throwing out their bulky old CRT monitors and switching to large flat screen monitors with their increased resolutions, this is a very welcome change to the search engine results page (SERP) layout on Google.
It only seems to be a test at this stage as it only shows for me in Firefox 3 and not in Internet Explorer 8. A colleague of mine cannot see the change at all in either browser. Take a look at the two screenshots below (full size images at the bottom of this post).