If you’re using Google Analytics you’re probably measuring your funnel conversion rate wrongly. Really. But I’m about to tell you why and what you can do to get better quality information from it.
Underused Google Analytics Features - Part Five
If you have a very large website, an overwhelming amount of information can be sent to Google Analytics. There are multiple ways to help deal with this, but today we’re going to look at separating portions of your website into custom profiles.
Underused Google Analytics Features - Part One
Welcome to part one in a new series about some of the best - and least known - features of Google Analytics.
Google Analytics (GA) is a great tool for viewing the behaviour of users on your site. But it’s not perfect. There are several features that would lead website owners to better quality data that are either not included or not obvious. This series will look at some of these, how to implement them, and why they can be so useful to your reports.
Today: User Defined Variables
What`s Your GA IQ?
I’m pleased to say I got in amongst the first to achieve a Google Analytics Individual Qualification (GA IQ) today.