Google announced yesterday the introduction of ‘view through conversions’ for content campaigns that use non-text ads. (more…)
Google Improves Content Campaign Management!
Up until a year ago Google content campaigns were somewhat hit and miss. There was an air of suspicion around the high number of impressions and clicks generated and the lack of transparency into where this traffic came from and whether it was of good quality. Google therefore made numerous improvements to content reporting capabilities, with reports that detail site specific performance data and adding the ability to block irrelevant sites. We could finally see where spend and conversions were coming from, and where alterations needed to be made. (more…)