Turn back time with a retrospective Google Analytics Funnel Visualisation report
31.01.2012 Posted in Analytics
Have you ever wanted to look at a funnel process in your Google Analytics account, only to find that it doesn't exist? Then realise with a heavy heart that if you set up a funnel now, it will only start collecting data from today, rather than retrospectively filling with data. And the only way to get this data is a manual sift through your Naviagation Summary report?
Hallelujah, here's your saviour!
Look no further, with one of our favourite third-party tools that supplements your Google Analytics data; PadiTrack. Whilst Google Analytics is awesome at so many things, one thing it does not offer is retrospective data filling. So if you add a goal or funnel to your profile, it won't automatically fill in this data for you using past data - it will only start to track from the moment you set it up. (Incidentally, it's the same with filters too - if you set up an IP exclusion filter two weeks after site launch, GA won't 'take away' the visits that have come from that IP in the past, they'll just be excluded moving forwards). But now with PadiTrack you can create glorious retrospective funnels on the fly in a couple of quick, easy steps!
How do you get this sweet, sweet data?
All you need to do is sign-up to PadiTrack and authenticate your Google Analytics account with them, and you're free to start bathing in funnels! Simply enter the funnel steps involved in your process and you've got yourself a gem of a report. Below, you can see a pretty important funnel process(!) that I've looked at for our site using PadiTrack. I wanted to see how many of our visitors landed on our Homepage then navigated to the Team page then viewed Niyi's page, my page and Orly's page.
You'll see that you get a funnel conversion rate but along with that you can also apply advanced and default segments to your funnel data to get an even more useful report. For example, we'd recommend segmenting to look at how new visitors are going through your funnel process; after all, returning visitors know the drill and can largely look after themselves - it is with new visitors that you tend to notice any issues.
If all of that wasn't enough: it's completely free!
Happy Analysing!
So what are you waiting for? If you've got a checkout process or application form that you want to analyse, head over to PadiTrack and check out how your funnels performed across 2011.
Everything looks good, and you've got a healthy funnel conversion rate? Perfect, relax and pat yourself on the back!
Got a major sticking point or a disappointing funnel conversion rate? Give us a call, there's nothing we enjoy more than digging into the stats to understand and solve the problem.
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