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	<title>Periscopix</title>
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	<link>http://www.periscopix.co.uk/blog</link>
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	<pubDate>Tue, 24 Aug 2010 09:49:29 +0000</pubDate>
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		<title>New date ranges in the Adwords interface&#8230;</title>
		<link>http://www.periscopix.co.uk/blog/index.php/new-date-ranges-in-the-adwords-interface/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/new-date-ranges-in-the-adwords-interface/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 09:22:01 +0000</pubDate>
		<dc:creator>Jeremy Mercer-Deadman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Adwords]]></category>

		<category><![CDATA[date range]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=795</guid>
		<description><![CDATA[
Google has declared that the “last 14 days” and the “last 30 days” are now a relevant time period in the Adwords interface.


Ok, Ok, maybe this is more to do with the slow deconstruction of the “Reporting” tab. Either way it’s a useful addition when reviewing accounts.
So far these additional time periods are appearing in [...]]]></description>
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		<title>Also Try Searches&#8230;</title>
		<link>http://www.periscopix.co.uk/blog/index.php/also-try-searches/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/also-try-searches/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 16:42:24 +0000</pubDate>
		<dc:creator>Emma Welland</dc:creator>
		
		<category><![CDATA[Client News]]></category>

		<category><![CDATA[Google Search]]></category>

		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=784</guid>
		<description><![CDATA[
Leading on from related searches, Google are still playing around with the ad space for keywords where there is plently of space available. This time, they are testing an &#8220;also try&#8221; function.

Here is an example of this in action (click to enlarge):

This looks similar to the &#8220;searches related to&#8230;&#8221; feature that normally appears at the [...]]]></description>
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		<item>
		<title>Huge changes to Google Adwords UK trademark policies</title>
		<link>http://www.periscopix.co.uk/blog/index.php/huge-changes-to-google-adwords-uk-trademark-policies/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/huge-changes-to-google-adwords-uk-trademark-policies/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 09:18:43 +0000</pubDate>
		<dc:creator>Jeremy Mercer-Deadman</dc:creator>
		
		<category><![CDATA[Pay Per Click]]></category>

		<category><![CDATA[Google Adwords]]></category>

		<category><![CDATA[trademark]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=778</guid>
		<description><![CDATA[Now hear this, at 10.30am today Google will announce that the UK will be moving in line with Google USA’s trademark policies. This means from the 14th of September advertisers in the UK &#38; Ireland will be able to use trademarked terms in ad copy, as long as that advertiser sells relevant products/services on their [...]]]></description>
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		<title>A new Dimension! (in Google AdWords)</title>
		<link>http://www.periscopix.co.uk/blog/index.php/adwords-dimensions/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/adwords-dimensions/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 16:29:15 +0000</pubDate>
		<dc:creator>Jeremy Mercer-Deadman</dc:creator>
		
		<category><![CDATA[Pay Per Click]]></category>

		<category><![CDATA[Adwords Dimensions]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=771</guid>
		<description><![CDATA[Not the 1st, 2nd, 3rd or even 4th dimension, or even Google jumping on the 3D movie bandwagon&#8230;
No it’s a new tab in Adwords. They appear to be coming thick and fast recently.

This new tab allows you to view your Google AdWords account data by different dimensions in time (not Dr Who). For example selecting [...]]]></description>
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		<title>Google Testing Related Ads in Sponsored Listings - Continued</title>
		<link>http://www.periscopix.co.uk/blog/index.php/related-ads/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/related-ads/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 11:29:47 +0000</pubDate>
		<dc:creator>Emma Welland</dc:creator>
		
		<category><![CDATA[Google Search]]></category>

		<category><![CDATA[Pay Per Click]]></category>

		<category><![CDATA[related ads]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=758</guid>
		<description><![CDATA[Last week we revealed that Google have started to test related searches in the sponsored listings. This week, it appears they have gone a stage further, and are now testing this feature on brand terms.

For example, see the search below for &#8220;Barratts Shoes&#8221;. Previously there were a handful of ads showing for this brand, the [...]]]></description>
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		<title>Google Tests Related PPC Ads in Sponsored Links</title>
		<link>http://www.periscopix.co.uk/blog/index.php/google-tests-related-ppc-ads-in-sponsored-links/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/google-tests-related-ppc-ads-in-sponsored-links/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 11:30:48 +0000</pubDate>
		<dc:creator>James Carswell</dc:creator>
		
		<category><![CDATA[Google Search]]></category>

		<category><![CDATA[Pay Per Click]]></category>

		<category><![CDATA[related ads]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=740</guid>
		<description><![CDATA[Google are well known for their prolific testing which often brings about changes that benefit users (such as universal search) or themselves (such as bringing the sponsored links closer to the natural listings).  The latest test we have spotted in the search results pages could benefit both parties.

Take a look at the search page below [...]]]></description>
		<wfw:commentRss>http://www.periscopix.co.uk/blog/index.php/google-tests-related-ppc-ads-in-sponsored-links/feed/</wfw:commentRss>
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		<item>
		<title>The Value of Google Result Positioning</title>
		<link>http://www.periscopix.co.uk/blog/index.php/the-value-of-google-result-positioning/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/the-value-of-google-result-positioning/#comments</comments>
		<pubDate>Wed, 26 May 2010 08:56:05 +0000</pubDate>
		<dc:creator>Alistair Dent</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=730</guid>
		<description><![CDATA[The guys over at Chitika have posted an article about the levels of traffic available in each different position in the Google organic (non-paid) results.
Chitika is a large advertising network with a lot of sites in their portfolio. For a sense of the scale of numbers they&#8217;ve done this analysis on, the sites they included [...]]]></description>
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		<title>Ad Extensions tab in Adwords</title>
		<link>http://www.periscopix.co.uk/blog/index.php/ad-extensions-tab-in-adwords/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/ad-extensions-tab-in-adwords/#comments</comments>
		<pubDate>Tue, 25 May 2010 10:01:09 +0000</pubDate>
		<dc:creator>Alistair Dent</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=725</guid>
		<description><![CDATA[This week Google introduced an Ad Extensions tab to their Adwords interface. This goes part way towards making it a useful destination for seeing how your ads are performing when they&#8217;re running with extensions. Ad extensions come in four flavours:

Sitelinks, where you can add additional landing pages on your site that people might choose to [...]]]></description>
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		<item>
		<title>Periscopix approved to become Google Analytics Certified Partner (GACP)</title>
		<link>http://www.periscopix.co.uk/blog/index.php/periscopix-approved-google-analytics-certified-partner-gacp/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/periscopix-approved-google-analytics-certified-partner-gacp/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:55:11 +0000</pubDate>
		<dc:creator>Oliver Walker</dc:creator>
		
		<category><![CDATA[Google Analytics]]></category>

		<category><![CDATA[Periscopix News]]></category>

		<category><![CDATA[gaac]]></category>

		<category><![CDATA[gacp]]></category>

		<category><![CDATA[google analytics authorised consultant]]></category>

		<category><![CDATA[google analytics certified partner]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=716</guid>
		<description><![CDATA[ Big news here at Periscopix as we are proud to announce that we have achieved Google Analytics Certified Partner™ status. This accreditation, which supercedes the Google Analytics Authorised Consultant (GAAC) status, means that Periscopix is now a Google-accredited supplier of Google Analytics consulting, implementation and training services.

GACPs help businesses of all sizes make their [...]]]></description>
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		<item>
		<title>Adwords Search Funnel Reports: Conversion Data Broken Down.</title>
		<link>http://www.periscopix.co.uk/blog/index.php/adwords-search-funnel-reports-conversion-data-broken-down/</link>
		<comments>http://www.periscopix.co.uk/blog/index.php/adwords-search-funnel-reports-conversion-data-broken-down/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 12:52:33 +0000</pubDate>
		<dc:creator>Niyi Duro-Emanuel</dc:creator>
		
		<category><![CDATA[Pay Per Click]]></category>

		<category><![CDATA[Adwords Search Funnels]]></category>

		<guid isPermaLink="false">http://www.periscopix.co.uk/blog/?p=647</guid>
		<description><![CDATA[The brand new Adwords search funnel reports are the latest tool offering from Google for paid search marketers and has now been rolled out over the last couple of weeks or so. Search funnel reports essentially provide a more detailed view of conversion data that previously only showed the last click a buyer went through [...]]]></description>
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