Analysing AdWords Positions in Google Analytics

21.12.2009 Posted in Analytics

This month’s SearchEngineLand post links our two favourite things in the world; Google AdWords and Google Analytics:

The Holy Grail for any self-respecting AdWords campaign manager must be confirmation that the ad positions they are targeting with their AdWords campaigns provide the best possible return on ad spend (RoAS). Having an answer (based on concrete data) when a client/boss/sales manager/curious business partner inevitably questions your carefully crafted position/bid strategy, is surely gold-dust to all online marketers.

Find the full post (and a heated debate on the merits of position based bidding) here.