We noticed today that Google are now showing extra information on their search results pages in the snippets for LinkedIn and Facebook profiles. For some (but not all) profiles there is now an additional line between the title/headline and the description.
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Extra Facebook & LinkedIn Info in Google SERPs
Analysing Short & Long Keywords Using Google Analytics
As a search agency we see many different styles of PPC campaign design, from in-house teams, other agencies, and occasionally running across those from the search engines themselves. Broadly speaking, campaigns can fit into one of two categories:
1. Those heavy on keywords or phrases made up of low number of fairly generic terms (for the purpose of this article, referred to as “shorter keywords”)
2. Those using a high number of terms ranging from generic to improbable (or “longer keywords”)
Our approach has always been to go for broke with the number of terms we use in our campaigns. So, we’re better aligned with option two and I know we are not alone.
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