Google today announced an expansion of their hot trends feature.
Google Improves Content Campaign Management!
Up until a year ago Google content campaigns were somewhat hit and miss. There was an air of suspicion around the high number of impressions and clicks generated and the lack of transparency into where this traffic came from and whether it was of good quality. Google therefore made numerous improvements to content reporting capabilities, with reports that detail site specific performance data and adding the ability to block irrelevant sites. We could finally see where spend and conversions were coming from, and where alterations needed to be made. (more…)
Underused Google Analytics Features - Part Eight
We just love it when we can blend our two main skill sets into one quick easy package. Especially when the solution is a bit dirty. (more…)
Underused Google Analytics Features - Part Seven
Do you ever just wish you knew which part of your forms were putting users off? You don’t? Well ok. But now you’ve thought about it, do you think it would be useful? Of course you do. Because if you could know at what stage users were giving up you’d know how to change things to get more people giving you their details, expressing an interest, signing up for your newsletter, etc. And more interested people is better!