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Underused Google Analytics Features - Part Six

In this edition of the series, we’re going to look at what you can do if you have a hugely high traffic website but you still want to use Google Analytics. You can get around some of the problems by using visitor sampling. (more…)

Underused Google Analytics Features - Part Five

If you have a very large website, an overwhelming amount of information can be sent to Google Analytics. There are multiple ways to help deal with this, but today we’re going to look at separating portions of your website into custom profiles.

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Do Conversion Rates Vary By Ad Position?

Yesterday Google released a blog post here detailing statistical work they undertook to determine whether conversion rates vary with ad position. Take a look, it’s quite a decent (and short) read. However I have some concerns about their methods.

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Search Ads Layout in Google SERPs: an Update

We recently discovered that Google appeared to be testing a new SERPs layout which brought the PPC ads closer to the organic search results. This was originally showing in Firefox only, but not any more! It appears that the test may now have reached a positive conclusion.

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Google Caffeine

Google recently announced developer tests of its new search architecture, codenamed Google Caffeine. This is a new set of algorithms underlying search that are optimised for speed. Google regularly update their search algorithm, so why is this different? Read on. (more…)

Underused Google Analytics Features - Part Four

In this installment: Zero results tracking for site search.

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Google Testing New PPC Ad Layout in SERPs

With increasing numbers of people throwing out their bulky old CRT monitors and switching to large flat screen monitors with their increased resolutions, this is a very welcome change to the search engine results page (SERP) layout on Google.

It only seems to be a test at this stage as it only shows for me in Firefox 3 and not in Internet Explorer 8. A colleague of mine cannot see the change at all in either browser. Take a look at the two screenshots below (full size images at the bottom of this post).

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New search options on Google Image

Following on from our blog on the new Google search options panel we now bring you the update that Google has introduced a new search options tool for Google Images!

You’re just one extra click away from easily narrowing down your images so you can find the perfect one for you! All you have to do now is click on ‘show options’ as illustrated below, following this a new list of options appears to your left which should make your search so much easier.

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Underused Google Analytics Features - Part Three

Event Tracking

Following on from parts one and two of the series, this installment will look at using Event Tracking, why it is useful, how to implement it, and what you can learn from it. (more…)