Back in part one of this series I discussed the User Defined Variable and its usefulness to helping segment visitors. Now I’m going to talk about another good segment: “Visit Includes xxx” (more…)
Will The MSN and Yahoo Union Affect Search?
The recent news of the amalgamation of MSN and Yahoo should be perceived as a positive step for the search industry. (more…)
PPC Quality Score & Google`s Search Network
We all know how important quality score (QS) and its most important contributor, clickthrough rate (CTR), are in determining ad positions on Google AdWords. We know that improving QS and CTR can help reduce cost per click and improve the performance of your PPC campaign. But how does this fit in with the different locations in which your ads could be appearing? Does performance on Google’s search network influence performance on Google search?
Want to cut spend? How about increasing it instead?
When companies are having to tighten their belts more than ever before, justifying moving a campaign from in-house management to an agency can be difficult.
Unsurprisingly, one of the first questions that we often encounter when people call us is ‘how much do you charge?’. However I’m often more intrigued by the question that tends to follow soon after (sometimes vocalised, or sometimes silently in the mind of the caller) - ‘can you cut our spend by enough to cover your fees?’.
Underused Google Analytics Features - Part One
Welcome to part one in a new series about some of the best - and least known - features of Google Analytics.
Google Analytics (GA) is a great tool for viewing the behaviour of users on your site. But it’s not perfect. There are several features that would lead website owners to better quality data that are either not included or not obvious. This series will look at some of these, how to implement them, and why they can be so useful to your reports.
Today: User Defined Variables
Practical bid management systems
Sonar is the in-house IT system that supports all of our activities - bid management, campaign analysis and reporting, CRM - you name it. Having our own bid management sytem is fundamental to our offering. Firstly it gives us complete flexibility to apply any type of rules to govern bid changes. We’re not believers in ‘black box’ algorithms - it is vital that a campaign manager understands exactly why a specific bid change is being applied, and can directly control these changes. (more…)