Bing has arrived - to date a word mostly associated with microwaves, cycle bells and Chandler from Friends, this one syllable word is now the great white hope for Microsoft’s search offering. (more…)
Google Bid Simulator
When launching a new campaign in a new market place we can use various methods to predict click volumes and how high bids need to be to get ads placed in top positions.
How to unseat Google
The recent launch of Wolfram Alpha (see my colleague’s excellent blog entry below) was followed by the usual flurry of press speculation along the lines of ‘Will this be the new Google?’. Which in turn was followed by the usual conclusion that it wouldn’t.
Sir Ranulph Fiennes conquers Everest
Sometimes getting pay per click ads up and running is all about the timing.
Last week, Marie Curie Cancer Care told us that Sir Ranulph Fiennes was on a low key attempt to conquer Everest so that their Google campaign could be prepared for the moment he reached the summit.
Wolfram Alpha
By now I’m sure you’ve all heard all the hype, successes, and disappointments with the newly opened Wolfram Alpha search engine.
Media Momentum 2009 Results
We finished 10th in the Media Momentum Top 50 awards this year with growth of 132.2% between 2006 - 2008. This is particularly pleasing result as this year the awards were opened up to entries from Europe as well as the UK.
For the second year running, we were the highest ranked Search Marketing company.
2p or not 2p? That seems to be the question
We recently noticed a strange quirk within the Google AdWords system. In addition to a range of well targeted product or service type ad groups, our pay per click campaigns often contain a distinct ad group based around the client’s company name or brand.
With one client in particular over the last few months we had noticed a drop in the performance of their brand group. (more…)