Blog

Archive

GooHoo! “”Promoting Competition, Innovation and Consumer Protection in Online Advertising”"

The long-scrutinised ad serving deal between Yahoo and Google took a step closer to realisation with Google launching an information site about the partnership.

Google reckon that their technology will help users to target previously lacking long-tail keywords to ads on the Yahoo SERP. Surely a much needed improvement.

(more…)

Tags: , ,
Posted September 2008 by Ben Gott | No Comments »

Advertising Standards Authority select Periscopix for PPC campaign

Periscopix the UK’s leading Pay-Per-Click (PPC) campaign design and management company has implemented a Paid Search campaign for advertising industry regulator the Advertising Standards Authority (ASA). The campaign is a first for the regulator as it looks to raise its profile amongst consumers to build awareness of advertising guidelines, as well as help raise awareness of advertising codes for businesses in the UK, and where they can go for advice on compliance.

(more…)

Tags: , ,
Posted September 2008 by Marc Warren | No Comments »