This means from the 14th of September advertisers in the UK & Ireland will be able to use trademarked terms in ad copy, as long as that advertiser sells relevant products/services on their site.

This is significant news for resellers and a blow to some brands that protect their trademarked terms like the family jewels.

Whichever side you fall on, it means big changes for the UK search market place.

Stay tuned for more on this.

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• Google Trademark Protection

  31st March 2009