Periscopix

“We have to find a way of making the important measurable instead of making the measurable important”

Robert McNamara

Adam Cassar

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It’ s easy to see why their tone leans towards legal/defensive and we think Google puts up a pretty good argument as to why the deal is a good thing for the search community/Yahoo advertisers.

What is oddly lacking are assurances for Google adwords customers. In our view, the sharing of technology between the two can only be a good thing. However we’re concerned over the visibilty and controllability of this new traffic-stream. That Yahoo traffic may become part of the ever increasing body of network partner traffic Google has been building.

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