GooHoo! “Promoting Competition, Innovation and Consumer Protection in Online Advertising”

23.09.2008 Posted in Search

The long-scrutinised ad serving deal between Yahoo and Google took a step closer to realisation with Google launching an information site about the partnership.

Google reckon that their technology will help users to target previously lacking long-tail keywords to ads on the Yahoo SERP. Surely a much needed improvement.

It’ s easy to see why their tone leans towards legal/defensive and we think Google puts up a pretty good argument as to why the deal is a good thing for the search community/Yahoo advertisers.

What is oddly lacking are assurances for Google adwords customers. In our view, the sharing of technology between the two can only be a good thing. However we’re concerned over the visibilty and controllability of this new traffic-stream. That Yahoo traffic may become part of the ever increasing body of network partner traffic Google has been building.