Google Testing Display URL Above Descriptions in Ads & Organic Results
Google are yet again testing another variation in how PPC ads are displayed in the search results. This is similar to what Get Elastic noticed back in 2008, but not identical. This time, however, it also affects the organic listings.
New look SERPs
Back when the similar test happened in 2008, the display URL was showing on the same line as, and immediately before, the ad description, but now it is showing in a separate line beneath the ad headline but above the description:
Another difference is that this is also now affecting organic search results, with the page URL for these now being displayed in a separate line, again beneath the page title, but above the description:
Notice that in both the PPC ads and organic results, we are seeing a lot more white space than usual. It will be interesting to see whether this works for Google as this new SERPs layout could become the future of the search result pages for us all.
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