Google Analytics Gets Multi-touchy (Feely)
19th April 2011 Posted in Analytics
As Google Analytics Certified Partners we occasionally benefit from Google related perks; the odd free polo shirt, a trip to San Francisco every year, and a whole load of cool new features to beta test. The one I have been most excited about since hearing its name uttered last September is the all new Multi-Channel Funnels feature. In fact this is one of those features, a bit like advanced segmentation, which comes along and says 'I have just changed the game'.
I should add here that it is currently only available in very limited pilot test. We're not even in beta here folks. As soon as this is widely available we'll be including it in our Google Analytics training courses and we're hoping to do some breakfast breifings on the ins and outs. If you're interested, please give us a shout!
For now, I've blogged about some of my favourite aspects over at Econsultancy.
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