Google +1 Data Now Available in AdWords

10th November 2011 Posted in News

Google unveiled its latest attempt to enter the social media sphere back in June 2011 with Google Plus. Since then it has integrated the social layer with its organic listings, paid search results, display ads on GDN and many of its other assets.

From advertisers’ point of view, social is great but we like to see hard facts, put another way - performance metrics, and Google doesn’t disappoint.

Google +1 Data in AdWords

The data is available in the segments drop down. You can see this data at campaign and ad group level.

Types of Merics

Google has spilt the +1 data into two different metrics – Person & Basic. Here is what it means -

Personal

You will see data against the ‘personal’ metric if the users see other people recommending the ad within their Google plus social circle.

Basic

You will see data against the ‘basic’ metric if the users see recommendations from other people but none belong to their Google plus social circle.

Want to stand out? – Add Plus 1 to your web site

Although the data has just started flowing in so we can’t draw robust conclusions, early indications are that CTR is higher in instances where a personal recommendation is shown with the ad.

If you or your client’s business hasn’t already set up +1 on their web site then you may be missing out, I would recommend that you set-up +1 integration as soon as possible using this link.