LinkedIn Sponsored Content Ads account for the vast majority of paid advertising on LinkedIn and are a big player in most B2Bs social media strategy. Here we offer insights into what these native ads are and how best to set them up, in order to succeed on LinkedIn.
Don’t know your Facebook Pixel from your Conversion Pixel? Didn’t know they were different things?! Here we look at the key differences between the two, and explore some of the targeting options at your disposal once you get the right pixel in place.