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Find Out What People Are Buying From Your PPC Brand Searches
Ever wondered which products are selling from your PPC brand searches? Find out how to get that data by following the steps in this blog. Read more here
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Shared Budgets: Pitfalls, Positives and Performance Review
Read on for a low-down on shared budgets and how to make them work for you. Read more here
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Taking Control of Dynamic Search Ads
As a follow up to my last blog on Dynamic Search Ads here is an in depth summary of ways to analyse, optimise and expand your Dynamic Search Ad (DSA) campaigns. Read more here
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Dynamic Search Ads Now Available To All
Dynamic Search Ads (DSAs) are now out of beta and available to all advertisers! Find out how you can utilise this type of campaign in your AdWords account. Read more here
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“Add your keywords here” – a PPC gaffe
Mistakes are easy to make, don't get caught out with sloppy PPC management. Read more here
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Google Shopping Product Listing Ad Optimisation
Google yesterday started rolling out its new Google Shopping platform. Once you've got your feed in order, it's time to start looking at Product Listing Ad Optimisation! Read more here
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Search Funnels
Google today moved search funnels reporting into the AdWords front end alongside your campaign performance statistics. Find out why this is such a great move! Read more here
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Google Shopping Merchant Feed Optimisation
With the new Google Shopping platform being rolled out this month, never has it been more important to get your product feed up to scratch. Read more here
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Enhanced Campaigns
Today Google have announced an update to the way their campaigns run across devices, designed to improve the contextual awareness of ads. Read more here
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Banner Is Best… But Where in the Banner?
You have an account where the real - and perceived - success or failure hinges on one exact match keyword. You've done everything in your power to optimise, optimise, optimise and now have a quality score of 10... so, what next? Read more here
Periscopix
“We are too busy measuring public opinion that we forget we can mould it.” Bill Bernbach
