AdWords Quality Score Update
The AdWords interface is now displaying more details about the quality score of a keyword. The information will still be accessible via the bubble next to the status of a keyword and the quality score will still be displayed as a numeric value between 1 and 10. Read more here
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AdWords Labels
This is special news. This is news that makes us rejoice. I wouldn't be misleading you too far if I told you that there is a party going on in the office about this news. Read more here
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Google to Show Breadcrumbs in AdWords Display URLs
This week, Google will add the ability to show breadcrumb trails within the display URL of PPC ads. Find out what these are, why they are useful and how to get them. Read more here
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Tracking Yahoo and Bing post-alliance
As you are by now all aware, Yahoo search ads are now being served by Microsoft adCenter. This presents a problem for trying to track these two search engines in Google Analytics. Read more here
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Language targeting & PPC expansion
Want to expand your PPC strategy worldwide? Try advanced language targeting settings and get your message across a multilingual audience. Read more here
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The Importance of Ad Scheduling
Could you be missing out on the opportunities that ad scheduling can provide? Read more here
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Top vs. Other: Are you using it?
Are you missing out on new reporting features within Google AdWords? In this article we explore Top vs. Other ad positioning. Read more here
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The Yahoo! and Microsoft Search Alliance
The Yahoo! and Microsoft Search Alliance is almost upon us and its often unclear as to what is actually happening - Full details are here! Read more here
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Apostrophe or space?
When it comes to keywords coverage, the general rule is the more the better! But as always, there are exceptions to the rule. And keywords punctuation is one of them. Read more here
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The Bid Management Recipe
Our latest SearchEngineWatch article explores all the major required features for a full bid management system. Read more here
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Conversion Tracking or GA Goals?
To get your conversion data into AdWords you can choose to use conversion tracking or you can import goals from Google Analytics. To find out why you might pick one over the other, read our latest SearchEngineWatch article. Read more here
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