Cookies Continue To Bake
It’s been nearly a year since Ben last blogged on the EU cookie regulations and there’s been a significant amount of discussion on the subject since. I attended the ABC’s “Interaction 2012” last week where Dave Evans, Group Manager for Business & Industry at the Information Commissioner's Office (ICO), presented a candid presentation titled “Cookies: View from the ICO”. I’ll be discussing some of the interesting points that Dave made during his presentation whilst also providing a quick update on the topic in general. Read more here
By Jeff Lukey
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New YouTube Features Are Here
Recently YouTube changed the layout of their home page, and with that came some exciting new features! Read more here
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Product Listing Ads Are Here
Google continues on its path of AdWords innovation with call forwarding for Search, enhanced interest categories for Display, true view ads for YouTube, hyperlocal search for Mobile and now standalone product listing ads. With this new innovation though, Google appears one step closer to keyword less Dynamic Ads. Read more here
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Google +1 Data Now Available in AdWords
Google unveiled its latest attempt to enter the social media sphere back in June 2011 with Google Plus. Since then it has integrated the social layer with its organic listings, paid search results, display ads on GDN and many of its other assets. From advertisers’ point of view, social is great but we like to see hard facts, put another way - performance metrics, and Google doesn’t disappoint. Read more here
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CPP (Cost-Per-Phone-Call) Bidding Has Finally Arrived
Google announced on 25th October that they are rolling out a new bidding option on their paid search listings in the UK whereby you can display a phone number in your ads. This may sound like your box standard call extension feature but there is a fundamental difference. Read more here
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Periscopix Google Event - Sorry this is NOW FULL
Periscopix is hosting another event at Google - this time at their swanky new Soho office. We will be covering YouTube, the GDN and Mobile. Read more here
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London Gets 3D Buildings On Google Maps
It has been a long time coming but London has finally joined the likes of New York, Los Angeles and Tokyo to get 3D buildings on Google Street Maps. Time for a tour... Read more here
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New cookie regulations: latest ‘advice’
So it seems I am eating my words on the issue of the new EU cookie regulations. The latest information on the subject, published by the Information Commissioner’s Office seems to be adhering to the letter of the EU directive far more than most in the industry would have believed. Read more here
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Harris Interactive Reputation Report
Harris Interactive have published their report on the highest reputation companies in the US. Unsurprisingly Google came out top. Read more here
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It really is a tough cookie!!
The good old web cookie has been staring down the gun barrel for a long time but more recently it has come under increased pressure from governments across the globe concerned about user privacy. Read more here
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Google’s performance in 2010
Google results don’t generate very extensive press coverage in the UK but usually make interesting reading. The Q4 2010 and full year figures were no exception. Read more here
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