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Pay Per Click & Analytics Blog Roundup: The Best of 2012
Here's a roundup of our most popular PPC & analytics blog articles from 2012, from our site and around the web. Read more here
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Google: Prospects for Future Growth in Paid Advertising Following Q3 Results
Yesterday Google announced its third quarter results. They fell short of most analysts' expectations, and the stock closed down by more than 9% at the end of the day. Was this reaction justified, and what are the prospects for future growth in its core advertising revenue stream? Read more here
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Periscopix Quarterly Event at Google – Social & Website Conversions
Our Periscopix events highlight new features, important themes, and on-going strategic developments that we feel are important and, critically, that will have a big impact on all of us with an interest in digital marketing. Read more here
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SE1 Art Project Open Gallery
We are delighted to invite you to the SE1ART Open House on Thursday, June 14 at 6.30pm. Read more here
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#Cookielaw: Don’t Do Nothing
So there it is, our 11th hour reprieve really did come at the 11th hour. Or 8771st hour if you account for the fact that it was already a year late. But the good news is, it did come. Read more here
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Cookies Continue To Bake
It’s been nearly a year since Ben last blogged on the EU cookie regulations and there’s been a significant amount of discussion on the subject since. I attended the ABC’s “Interaction 2012” last week where Dave Evans, Group Manager for Business & Industry at the Information Commissioner's Office (ICO), presented a candid presentation titled “Cookies: View from the ICO”. I’ll be discussing some of the interesting points that Dave made during his presentation whilst also providing a quick update on the topic in general. Read more here
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New YouTube Features Are Here
Recently YouTube changed the layout of their home page, and with that came some exciting new features! Read more here
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Product Listing Ads Are Here
Google continues on its path of AdWords innovation with call forwarding for Search, enhanced interest categories for Display, true view ads for YouTube, hyperlocal search for Mobile and now standalone product listing ads. With this new innovation though, Google appears one step closer to keyword less Dynamic Ads. Read more here
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Google +1 Data Now Available in AdWords
Google unveiled its latest attempt to enter the social media sphere back in June 2011 with Google Plus. Since then it has integrated the social layer with its organic listings, paid search results, display ads on GDN and many of its other assets. From advertisers’ point of view, social is great but we like to see hard facts, put another way - performance metrics, and Google doesn’t disappoint. Read more here
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CPP (Cost-Per-Phone-Call) Bidding Has Finally Arrived
Google announced on 25th October that they are rolling out a new bidding option on their paid search listings in the UK whereby you can display a phone number in your ads. This may sound like your box standard call extension feature but there is a fundamental difference. Read more here
Periscopix
“Life opens up opportunities to you, and you either take them or you stay afraid of taking them” Jim Carrey
