Was 2011 the ‘Year of the Mobile’?
At the start of 2011, there was a lot of industry talk that the coming year would be the 'year of the mobile'. Well, for a good 380ish days since those bold claims were made, my colleague Vim and I have excitedly waited for the time that we could analyse all the data. That time is now. Read more here
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Ignoring Mobile Is No Longer An Option
More and more consumers are finding time to update their social media, read reviews, compare prices and buy products through their smartphone. Read more here
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Customer Experience Falling Short on Mobile
A recent study highlights how mobile is currently the worst channel for customer experience. Read more here
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Do I Really Need a Mobile Website?
You can’t escape the mobile phenomenon nowadays; with more than 7.1 million people accessing the internet via a mobile device, incorporating a mobile strategy is obviously a key consideration for any forward-thinking brand. Read more here
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2011 - Is Mobile Marketing Ready To Take-Off?
The mobile phone has become an integral part of daily life over the past 10 years and as the market penetration of smartphones grows, so will mobile internet browsing. However, will 2011 really be the year mobile marketing goes mainstream? Read more here
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