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Placement Optimisation on the Google Display Network
Placement optimisation is a key factor in running successful display campaigns on Google’s Display Network (GDN). Using cross-campaign and cross-account statistics, you can combine your placement performance data to more quickly optimise new and existing display campaigns. Read more here
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How Remarketing Is Exactly Like Dating
Supercharge your remarketing strategy and target the right audience with the most appropriate message. Also see how remarketing is exactly like dating. Read more here
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Display Network Text Ads Get a Makeover
It's been a long time since Google have made any changes to the text ad layouts on the Google Display Network, but now they've added a button which should make the ads stand out further. Read more here
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Top Tips for Using Google’s Display Campaign Optimiser
Google's Display Campaign Optimiser is a very useful optimisation tool and is no longer limited for use just in campaigns with high conversion numbers. Take advantage! Read more here
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Partial Slot Creative Ads – What’s It All About?
Google’s dynamic remarketing has launched a new ad style called the ‘Partial Slot Creative’. So what’s it all about and how can it benefit your campaign? Read more here
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New Features On The Display Network
Google are continuously advancing their display offering, having just rewritten how contextual targeting works they are now focusing on targeting options and user experience - allowing advertisers to set targeting settings at ad group level and users to easily opt out of seeing adverts. Read more here
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The Revolutionary Display Network Tab
People have often struggled with how keywords are managed on the display network. Are they taken as a theme? Are they taken individually? Which keywords are triggering your impressions? We now have the display network tab (in beta) to solve some of these issues. Read more here
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Optimise your Display Campaign using GA in 6 Simple Steps
Many advertisers optimise their Display campaigns by altering their bidding strategies and excluding placements that don’t convert well, however, Google Analytics remains largely unused. Here is a quick step-by-step guide to some of the GA reports that can be used to analyse the activities that take place beyond the initial click on an ad and use this new found wisdom to optimise your Display campaigns. Read more here
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How to Drive Sales Through YouTube
Got a YouTube channel but not sure what to do with it and how to generate visits to your site from it? Look no further… Read more here
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Latest 2011 Google Display Network Benchmarks
Google have just released the second batch of benchmarks to prove the GDN’s worth (including data from the first half of 2011) showing the average CTR on the GDN has increased by 43% since the end of 2010. Read more here
