One of the key benefits of display advertising is the ability to target core audience lists to show ads to the right consumers. Moment marketing allows us to connect with those users at the right time & deliver stronger results.
What is native advertising? Ads that don’t feel like ads - native formats fit the form and function of the environment they sit in. With native formats now available in DoubleClick we look at what native advertising means and why it is a great opportunity for Programmatic.