The Revolutionary Display Network Tab
People have often struggled with how keywords are managed on the display network. Are they taken as a theme? Are they taken individually? Which keywords are triggering your impressions? We now have the display network tab (in beta) to solve some of these issues. Read more here
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Optimise your Display Campaign using GA in 6 Simple Steps
Many advertisers optimise their Display campaigns by altering their bidding strategies and excluding placements that don’t convert well, however, Google Analytics remains largely unused. Here is a quick step-by-step guide to some of the GA reports that can be used to analyse the activities that take place beyond the initial click on an ad and use this new found wisdom to optimise your Display campaigns. Read more here
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How to Drive Sales Through YouTube
Got a YouTube channel but not sure what to do with it and how to generate visits to your site from it? Look no further… Read more here
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Latest 2011 Google Display Network Benchmarks
Google have just released the second batch of benchmarks to prove the GDN’s worth (including data from the first half of 2011) showing the average CTR on the GDN has increased by 43% since the end of 2010. Read more here
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Google Adds +1 to Display Ads
Starting from October we'll all be seeing Google Display Network ads with the additional feature of a +1 button, adding a social aspect to display advertising. Read more here
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Google provides bank of images for Ad Builder
If you're creating your own ads using Google's free Ad Builder tool you'll be happy to know that Google is now providing a bank of stock images for you to use in your ads across the Google Display Network. Read more here
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Interest Based Advertising by Google
Google has been testing interest based advertising on its Display Network for over 2 years, however, it’s now been made available to all advertisers. Many advertisers would be familiar with topics based targeting but what's the difference? Read more here
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Finding Potential Placements
Finding examples of where your ads might appear just got easier with the addition of the "potential placement" option in ad group set up. Read more here
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Remarket to your YouTube Viewers
Struggling with the idea of how to generate revenue from your YouTube channel? Well now you can tie in getting traffic to your videos & brand channel with remarketing promotional ads! Read more here
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More Metrics for Display Campaigns
Ever wondered how your ads fare in comparison to your competitors on the Google Display Network? Google is now giving us an insight into this with Relative Clickthrough Rate information. Read more here
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Testing Google’s Contextual Targeting - Part One
Our ongoing test will aim to solve the puzzle of what exact combination of elements come together to form the perfect contextually targeted Google display campaign. Read more here
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020 7234 0500
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