All music is folk music. I ain’t never heard a horse sing a song.” Louis Armstrong

Nancy Reynolds

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  • The FBX Factor

    04.12.2014 Posted in Display

    Until recently advertising on Facebook was only possible directly through Facebook’s interface as part of a PPC campaign. This has now changed. Read more here

    By Rebecca Smith

  • Audience Segmentation vs Ad Rotation

    20.11.2014 Posted in Display by Sergio Lopez

    Whether you are a PPC guru or a display geek, I’m sure we both agree that the structure of any campaign will play an important part on the success of your AdWords or RTB campaigns. Read more here

  • The Private Market Place & the Final Piece of the Puzzle

    14.11.2014 Posted in Display by Grace Kaye

    An investigation into the world of the Private Market Places. It explains how Private Market Places work and explores their roles in the advertising arena. Read more here

  • RTB - The Long Tail of Display Advertising

    13.11.2014 Posted in Display by Jessica Maunder

    Statistics and display advertising may actually have more in common than you think. Understanding these similarities will help you appreciate the huge opportunities that real time bidding presents for your business, and will enable you to build your online marketing strategy to maximise efficiency and performance. Read more here

  • Christmas Comes Early for RTB

    30.10.2014 Posted in Display by Jessica Maunder

    With the build up to Christmas beginning earlier and earlier each year, it’s time to start prepping your RTB campaigns to anticipate the change in online behaviours. Follow this guide to make sure you are ready for all the opportunities that Christmas has to offer. Read more here

  • Time To Engage with Engagement Ads

    28.10.2014 Posted in Display by Gerren Allen

    Is now the time to try an engagement ads campaign? Learn more about what they are, the different ad formats and if it is the right form of advertising for you. Read more here

  • Dynamic Remarketing For All

    16.10.2014 Posted in Display by Katherine Maryon

    Finally Google has released a dynamic remarketing format for all verticals. It’s long overdue and I’m excited to run through the benefits in this short update. Read more here

  • Dynamic Remarketing: Ad Experiments, Formats & Possibilities

    14.10.2014 Posted in Display by Natalie Monk

    New ad formats in Display Ad Builder allow for more options when creating display ads. We look at how the new Flash & HTML5 formats compare. Read more here

  • Don’t Be A Twit! Get To Grips With Twitter Ads

    09.10.2014 Posted in Display, Search by Katy Mackey

    Are you tired of your tweets only being seen by your followers? Do you think that your target market is on Twitter just waiting to hear about your incredible product? Want to increase engagement with your Twitter profile without sacrificing direct response targets? Then Twitter Ads may just be for you! Read more here

  • Refreshing Your Display Campaign

    18.09.2014 Posted in Display by Thomas McCarron

    The GDN is a behemoth of a display network, currently it reaches over 90% of internet users worldwide. We all know that it can be a valuable channel to tap into, but without regular optimisation your campaign can grow stagnant. Read more here