An idea that is not dangerous is unworthy of being called an idea at all.” Oscar Wilde

Richard Eccles

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  • Christmas Comes Early for RTB

    30.10.2014 Posted in Display

    With the build up to Christmas beginning earlier and earlier each year, it’s time to start prepping your RTB campaigns to anticipate the change in online behaviours. Follow this guide to make sure you are ready for all the opportunities that Christmas has to offer. Read more here

    By Jessica Maunder

  • Time To Engage with Engagement Ads

    28.10.2014 Posted in Display by Gerren Allen

    Is now the time to try an engagement ads campaign? Learn more about what they are, the different ad formats and if it is the right form of advertising for you. Read more here

  • Dynamic Remarketing For All

    16.10.2014 Posted in Display by Katherine Maryon

    Finally Google has released a dynamic remarketing format for all verticals. It’s long overdue and I’m excited to run through the benefits in this short update. Read more here

  • Dynamic Remarketing: Ad Experiments, Formats & Possibilities

    14.10.2014 Posted in Display by Natalie Monk

    New ad formats in Display Ad Builder allow for more options when creating display ads. We look at how the new Flash & HTML5 formats compare. Read more here

  • Don’t Be A Twit! Get To Grips With Twitter Ads

    09.10.2014 Posted in Display, Search by Katy Mackey

    Are you tired of your tweets only being seen by your followers? Do you think that your target market is on Twitter just waiting to hear about your incredible product? Want to increase engagement with your Twitter profile without sacrificing direct response targets? Then Twitter Ads may just be for you! Read more here

  • Refreshing Your Display Campaign

    18.09.2014 Posted in Display by Thomas McCarron

    The GDN is a behemoth of a display network, currently it reaches over 90% of internet users worldwide. We all know that it can be a valuable channel to tap into, but without regular optimisation your campaign can grow stagnant. Read more here

  • Rule One: You Do Not Talk About Search Companion (Display Select Keywords Is Okay Though)

    03.09.2014 Posted in Display, Search by Emma Searle

    The Search Companion Marketing beta is finally being rolled out - but under a new name! We shed some light on the new release of Display Select Keywords. Read more here

  • Additional Budget Planning

    01.09.2014 Posted in Display by Liz Rutgersson

    It’s one of the best problems a marketer can have: extra digital marketing budget. I call it a problem because it can sometimes feel like just that. It’s not always easy to decide how to efficiently and effectively allocate digital spend in general, and can be even trickier when you’ve got a bit more in your pot than you expected and need to spend it quickly. Read more here

  • Display: A World Full of Acronyms

    28.08.2014 Posted in Display by Sergio Lopez

    RTB, DDM, DSP, DBM, DCM, DS3, DFA, DFP… WTF! Getting your head around the programmatic world might be challenging with all these new names, but after reading this post you’ll understand everything. Read more here

  • Searching Beyond Search

    31.07.2014 Posted in Display by Jessica Maunder

    Real-Time-Bidding (RTB) could be your marketing solution to beating the increased online search competition and sky-rocketing cost per clicks. This blog discusses the major changes in Pay-Per-Click (PPC) advertising that requires the need to search further than your Google AdWords account to reach your consumers, and suggests how RTB will help achieve this. Read more here