Big news announced at Google Marketing Next: AdWords will soon be integrating with both Google Surveys 360 and Optimize. Why the integration you ask? To make it even easier to understand your customers and serve them a better experience.
Ever find yourself wondering why the users on your site do the things they do? Luckily for you, we have compiled a handy guide to customer modelling – a neat technique for finding out exactly what makes your users tick!
Google Analytics rolled out a powerful new machine learning feature: Session Quality, which can be used for reporting, remarketing and site optimisation. This article explores the capabilities of this new feature.