5 Google Analytics V5 Unsung Heroes
GA V5 is now the default for all users. It brought with it some great features, from enhanced mobile reporting to multi touch attribution and navigation visualisation to social media integration. However, I’m dedicating this post to 5 unsung hero features that let us as analysts get the most out of the tool either by making our lives that little bit easier or providing enhanced functionality. Read more here
By Ben Gott
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Love Thy Web Analyst
Just the other day, Adam and I were pondering what it meant to be a web analyst. In the past we thought of ourselves as experts in the deployment of tools and techniques to help measure performance. Increasingly however, our role goes way beyond this. I put a post up over at Econsultancy to mull over these thoughts and share ideas with other web analysts. Read more here
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Turn back time with a retrospective Google Analytics Funnel Visualisation report
Ever wished that by some magic you could look at how visitors interact with your funnel process, even if you haven't got a funnel set up in Google Analytics? Read more here
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Tag & Track your way to Analytics Nirvana
Find out whether you're an analytics novice or ninja - and just how much data you can get if you put your mind (and some software) to it. Read more here
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Making search more secure…and PPC more appealing?
Google has split the digital world this week with the news that encrypted search will become the default for any user that is logged in to a Google account. Read more here
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Invite Google Analytics into your PPC reporting
The new Google Analytics is awesome right? There are tons of useful new reports & developments; we'll look at the additions in relation to managing your PPC campaigns here. Read more here
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Google Analytics: Why Average Metrics are Lame
Why average metrics can be misleading; looking beyond the headlines and delving into the specifics. Read more here
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Google Analytics Premium is Here
Today Google launched their Premium Web Analysis offering to the enterprise market. It weighs in at the heavyweight end of the market. It is set to be a steal for those with big data requirements. (up to 1 billion hits per month). Read more here
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Google Analytics Multi Channel Funnels Go Live
Multi Channel Funnels are here! Starting Wednesday the 24th of August 2011, you should begin to see Multi Channel Funnels (MCF) appearing in the new version of your Google Analytics interface. Read more here
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Google Changes GA “Visits” Definition
On Thursday the 11th of August 2011 Google made a subtle but important change to the way they classify a visit (session) in Google Analytics. Read more here
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Google Analytics Gets Multi-touchy (Feely)
As Google Analytics Certified Partners we occasionally benefit from Google related perks; the odd free polo shirt, a trip to San Francisco every year, and a whole load of cool new features to Beta test. The one I have been most excited about since hearing its name uttered last September is the all new Multi-Channel Funnels feature. Read more here
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