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What Website Owners Could Learn From B-list Celebs
Website owners could do worse than follow in the footsteps of Paris Hilton and her ilk, so check out five areas where B-list celebrity and analytics overlap. Read more here
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What You Should Know About Cross Domain Iframes
Cross domain iframes can be useful, but should you trust the data they provide? Read more here
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Web Analytics: A Game of 5 Halves
One night last week I started thinking about some curious parallels between football (soccer) and analytics, and how there are a couple of old adages that would serve Sir Alex Ferguson as well as Avinash Kaushik. Read more here
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Google Analytics Summit 2012: Universal Analytics
Olly and I traveled all the way to the West Coast of the U.S of A, braving natural disasters and deep vein thrombosis to bring you the very latest from the GA/measurement world at the 8th Annual Google Analytics Certified Partner Summit. Read more here
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Should you be worried about sampling?
Should you be worried about data sampling? It's a valid question. Here I explore what it is, how it’s affecting your Google Analytics reports, and what you can do about it. Read more here
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A Simple Cookie Notice Solution
The Periscopix Simple Cookie Notice tool has been developed to offer a potential solution to the EU Cookie legislation. Read more here
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Bounce rate, pages per visit and average time on site now available in AdWords!
The ability to see core Google Analytics data like bounce rate from within AdWords has been the wish of many AdWords users for a long time. This wish looks set to turn in to a reality. Read more here
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Got a website? Then you have personas. Start analysing them!
If you own/manage/have investment in a website, you should at least have an inkling of the type of visitors that are coming to your website. If you know what types of visitors are coming to your site, then you can tailor the website for them, right? In 'Internet' (read: geek) terms, we refer to 'types of visitors' as persona's - who typically have a common background or objective in coming to the site. Read more here
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I’ve never been here before…or have I? How to analyse New and Returning visits
Flex your analytics muscles with a beefed up version of your new visit and returning visit segments to get even better data insight from your analytics tool. Read more here
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Error page tracking: are you doing it?
Error pages suck, right? Well, stick this clever GA code on your site & you can start to minimise the number of page errors your website generates. Read more here
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“The man who stops advertising to save money is like the man who stops the clock to save time.” Thomas Jefferson
