By Thomas McCarron

It's quite common to see comparisons made between Bing Ads and AdWords. Certain numbers, benchmarks, and percentages are constantly bandied around to let you know what to expect from each platform. However, here at Periscopix we decided to take a look at accounts that we're running and make our own comparisons.

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The Data

We only looked at data from accounts that were mirrored across both platforms in order to minimise the effects of individual differences. In terms of the quantity of data, we examined a time period of 3 months and in total analysed stats from over 28 million ad impressions. Our findings are laid out in the infographic below.

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