Optimise your Display Campaign using GA in 6 Simple Steps
Many advertisers optimise their Display campaigns by altering their bidding strategies and excluding placements that don’t convert well, however, Google Analytics remains largely unused. Here is a quick step-by-step guide to some of the GA reports that can be used to analyse the activities that take place beyond the initial click on an ad and use this new found wisdom to optimise your Display campaigns. Read more here
By Raman Verma
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Product Listing Ads Are Here
Google continues on its path of AdWords innovation with call forwarding for Search, enhanced interest categories for Display, true view ads for YouTube, hyperlocal search for Mobile and now standalone product listing ads. With this new innovation though, Google appears one step closer to keyword less Dynamic Ads. Read more here
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Google +1 Data Now Available in AdWords
Google unveiled its latest attempt to enter the social media sphere back in June 2011 with Google Plus. Since then it has integrated the social layer with its organic listings, paid search results, display ads on GDN and many of its other assets. From advertisers’ point of view, social is great but we like to see hard facts, put another way - performance metrics, and Google doesn’t disappoint. Read more here
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CPP (Cost-Per-Phone-Call) Bidding Has Finally Arrived
Google announced on 25th October that they are rolling out a new bidding option on their paid search listings in the UK whereby you can display a phone number in your ads. This may sound like your box standard call extension feature but there is a fundamental difference. Read more here
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Embedded Sitelinks - What, How & When?
New embedded sitelinks may have finally set the ad sitelinks feature on its evolutionary path, but are they likely to become another victim of ‘natural selection’? Read more here
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Interest Based Advertising by Google
Google has been testing interest based advertising on its Display Network for over 2 years, however, it’s now been made available to all advertisers. Many advertisers would be familiar with topics based targeting but what's the difference? Read more here
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It really is a tough cookie!!
The good old web cookie has been staring down the gun barrel for a long time but more recently it has come under increased pressure from governments across the globe concerned about user privacy. Read more here
Pulley!
