Was 2011 the ‘Year of the Mobile’?
At the start of 2011, there was a lot of industry talk that the coming year would be the 'year of the mobile'. Well, for a good 380ish days since those bold claims were made, my colleague Vim and I have excitedly waited for the time that we could analyse all the data. That time is now. Read more here
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Turn back time with a retrospective Google Analytics Funnel Visualisation report
Ever wished that by some magic you could look at how visitors interact with your funnel process, even if you haven't got a funnel set up in Google Analytics? Read more here
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Tag & Track your way to Analytics Nirvana
Find out whether you're an analytics novice or ninja - and just how much data you can get if you put your mind (and some software) to it. Read more here
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Making search more secure…and PPC more appealing?
Google has split the digital world this week with the news that encrypted search will become the default for any user that is logged in to a Google account. Read more here
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Invite Google Analytics into your PPC reporting
The new Google Analytics is awesome right? There are tons of useful new reports & developments; we'll look at the additions in relation to managing your PPC campaigns here. Read more here
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Google Analytics: Why Average Metrics are Lame
Why average metrics can be misleading; looking beyond the headlines and delving into the specifics. Read more here
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London Riots Topical PPC: Great Opportunism or Poor Taste?
PPC advertisers spotted using the London riots in their ad copy - but is it inappropriate? Read more here
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Google Analytics in Action; Ecommerce Conversion Rate Increase of 1,900%
Find out how we worked with one of our clients, using Google Analytics data and our website conversion optimisation experience, to improve e-commerce conversion rate amongst new visitors by 1,900%! Read more here
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Site Overlay: Out! In-Page Analytics: In!
Google Analytics has removed the clunky “Site Overlay” report from the interface and replaced it with a snazzy new report called “In-Page Analytics”. This report offers GA data in the context of your website and allows you to visualise the data normally seen in a Navigation report. Read more here
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Periscopix approved to become Google Analytics Certified Partner (GACP)
Big news here at Periscopix as we are proud to announce that we have achieved Google Analytics Certified Partner™ status. This accreditation, which supercedes the Google Analytics Authorised Consultant (GAAC) status, means that Periscopix is now a Google-accredited supplier of Google Analytics consulting, implementation and training services. Read more here
Pulley!
