Broad Match Modifier in the Search Partner Network
Google's Broad Match Modifier match type can be used differently in Google's Search Partner Network than on the Search Network. Read more here
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Useful Trending Tool: Google Insights for Search
Using Google Insights for Search in line with your 2011 PPC strategy will give you new ideas for campaign enhancement and assist in identifying potential trends to capitalize on. Read more here
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Testing Google’s Contextual Targeting - Part One
Our ongoing test will aim to solve the puzzle of what exact combination of elements come together to form the perfect contextually targeted Google display campaign. Read more here
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