Cookies Continue To Bake
It’s been nearly a year since Ben last blogged on the EU cookie regulations and there’s been a significant amount of discussion on the subject since. I attended the ABC’s “Interaction 2012” last week where Dave Evans, Group Manager for Business & Industry at the Information Commissioner's Office (ICO), presented a candid presentation titled “Cookies: View from the ICO”. I’ll be discussing some of the interesting points that Dave made during his presentation whilst also providing a quick update on the topic in general. Read more here
By Jeff Lukey
-
Google Revamp the Recommended Budget Tool
By adding chart functionality to their Recommended Budget Tool, Google have made it significantly easier to assess the effect budget changes could have in a campaign. Read more here
-
HTML 5 Has Lift Off
On Tuesday 18th January, the W3C (World Wide Web Consortium) launched a stunning new logo for the open web platform HTML 5. Read more here
-
Google Simplifies Management Structure
Google CEO Eric Schmidt announced yesterday that he would be passing the title back to Co-Founder Larry Page, who held the post prior to Schmidt’s appointment in 2001. Read more here
-
Estimated Top Impressions
The Bid Simulator was launched by Google a year ago and provides an estimate of the impact that altering a Max. CPC bid can have on traffic levels. It does this by considering the account’s campaign history, competitor’s bid levels and the probability of receiving a click on an ad in each position. Read more here
Pulley!
