Google to Show Breadcrumbs in AdWords Display URLs
This week, Google will add the ability to show breadcrumb trails within the display URL of PPC ads. Find out what these are, why they are useful and how to get them. Read more here
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London Gets 3D Buildings On Google Maps
It has been a long time coming but London has finally joined the likes of New York, Los Angeles and Tokyo to get 3D buildings on Google Street Maps. Time for a tour... Read more here
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Google Testing Job Numbers in PPC Ads
SERP tests on Google are really coming thick and fast at the moment. Hot on the heels of the display URL test we reported earlier this week, our recruitment PPC specialist noticed an even more interesting ad test in the recruitment vertical. Read more here
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Google Testing Display URL Above Descriptions in Ads & Organic Results
Google are yet again testing another variation in how PPC ads are displayed in the search results. This one looks quite different.... Read more here
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Google Adds Postcode & Zip Code Outlines To Maps
Google has added a little extra information for users who search for a postcode or zip code online. Read more here
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Experimenting with Google Ad Sitelinks
It has been a long time now since Google launched ad sitelinks - the PPC version of organic sitelinks - back in November 2009. Lets take a look at them in more detail... Read more here
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Single Line Ads on Google
We spotted last week that Google Instant was causing AdWords ads to be reformatted, displaying more than 35 characters in the first description line, and wrapping over 3 lines (and sometimes 2 lines for the headline) when the browser window is resized. Well, now we have single line ads appearing in the search results! Read more here
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Google Tests Related PPC Ads in Sponsored Links
Google are well known for their prolific testing which often brings about changes that benefit users (such as universal search) or themselves (such as bringing the sponsored links closer to the natural listings). The latest test we have spotted in the search results pages could benefit both parties. Read more here
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Extra Facebook & LinkedIn Info in Google SERPs
We noticed today that Google are now showing extra information on their search results pages in the snippets for LinkedIn and Facebook profiles. For some (but not all) profiles there is now an additional line between the title/headline and the description. Read more here
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Search Ads Layout in Google SERPs: an Update
We recently discovered that Google appeared to be testing a new SERPs layout which brought the PPC ads closer to the organic search results. This was originally showing in Firefox only, but not any more! It appears that the test may now have reached a positive conclusion. Read more here
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Google Testing New PPC Ad Layout in SERPs
With increasing numbers of people throwing out their bulky old CRT monitors and switching to large flat screen monitors with their increased resolutions, this is a very welcome change to the search engine results page (SERP) layout on Google. Read more here
Pulley!
