Finding Potential Placements
Finding examples of where your ads might appear just got easier with the addition of the "potential placement" option in ad group set up. Read more here
By Emma Welland
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Driving Store Footfall from PPC
Google have recently launched a new beta - Offer Extensions! These are the first step in driving online traffic into other channels via promotional marketing. Read more here
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Advertising to Christmas shoppers
We are currently in the peak of the Christmas shopping period, but what does this mean for advertisers? Read more here
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Google Instant Search
Yesterday Google launched their latest feature – Instant search. This is supposed to revolutionise the way we search, saving the world thousands of hours, which were previously wasted typing longer tail keywords and pressing enter! Read more here
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Also Try Searches…
Leading on from related searches, Google are still playing around with the ad space for keywords where there is plently of space available. This time, they are testing an “also try” function. Read more here
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Google Testing Related Ads in Sponsored Listings - Continued
Last week we revealed that Google have started to test related searches in the sponsored listings. This week, it appears they have gone a stage further, and are now testing this feature on brand terms. Read more here
Pulley!
