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Google Analytics Summit 2012: Universal Analytics
Olly and I traveled all the way to the West Coast of the U.S of A, braving natural disasters and deep vein thrombosis to bring you the very latest from the GA/measurement world at the 8th Annual Google Analytics Certified Partner Summit. Read more here
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#Cookielaw: Don’t Do Nothing
So there it is, our 11th hour reprieve really did come at the 11th hour. Or 8771st hour if you account for the fact that it was already a year late. But the good news is, it did come. Read more here
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5 Google Analytics V5 Unsung Heroes
GA V5 is now the default for all users. It brought with it some great features, from enhanced mobile reporting to multi touch attribution and navigation visualisation to social media integration. However, I’m dedicating this post to 5 unsung hero features that let us as analysts get the most out of the tool either by making our lives that little bit easier or providing enhanced functionality. Read more here
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Love Thy Web Analyst
Just the other day, Adam and I were pondering what it meant to be a web analyst. In the past we thought of ourselves as experts in the deployment of tools and techniques to help measure performance. Increasingly however, our role goes way beyond this. I put a post up over at Econsultancy to mull over these thoughts and share ideas with other web analysts. Read more here
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Google Analytics Premium is Here
Today Google launched their Premium Web Analysis offering to the enterprise market. It weighs in at the heavyweight end of the market. It is set to be a steal for those with big data requirements. (up to 1 billion hits per month). Read more here
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Google Analytics Multi Channel Funnels Go Live
Multi Channel Funnels are here! Starting Wednesday the 24th of August 2011, you should begin to see Multi Channel Funnels (MCF) appearing in the new version of your Google Analytics interface. Read more here
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Google Changes GA “Visits” Definition
On Thursday the 11th of August 2011 Google made a subtle but important change to the way they classify a visit (session) in Google Analytics. Read more here
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New cookie regulations: latest ‘advice’
So it seems I am eating my words on the issue of the new EU cookie regulations. The latest information on the subject, published by the Information Commissioner’s Office seems to be adhering to the letter of the EU directive far more than most in the industry would have believed. Read more here
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Google Analytics Gets Multi-touchy (Feely)
As Google Analytics Certified Partners we occasionally benefit from Google related perks; the odd free polo shirt, a trip to San Francisco every year, and a whole load of cool new features to Beta test. The one I have been most excited about since hearing its name uttered last September is the all new Multi-Channel Funnels feature. Read more here
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Web Analytics in the UK - where are we going?
My review of the UK web analytics market based on the Econsultancy Web Analytics Buyers Guide went live this weekend. Read more here
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What are your web analytics plans for 2010?
Another year, more resolutions made. Given that it’s the middle of January already, there have probably been an almost equal number of resolutions broken. Read more here
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Analysing AdWords Positions in Google Analytics
This month’s SearchEngineLand post links our two favourite things in the world; Google AdWords and Google Analytics: Read more here
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Analysing Short & Long Keywords Using Google Analytics
As a search agency we see many different styles of PPC campaign design, from in-house teams, other agencies, and occasionally running across those from the search engines themselves. Read more here
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Convert More Users Using Advanced Segments
We are now regular columnists on Search Engine Land. Read more here
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Underused Google Analytics Features - Part Eight
We just love it when we can blend our two main skill sets into one quick easy package. Especially when the solution is a bit dirty. Read more here
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Introducing, The PlusBox
A small observation from the sponsored links today. Google appears to be testing a new, expandable ad format. Seen here with an advert for bed sheets at Littlewoods (I was searching for plastic sheets, the acrylic variety). Users have the option of expanding the ad to view some of the products on offer without clicking through to the Littlewoods website. Presumably, the cost is only incurred when a user clicks through to the website. Read more here
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What`s Your GA IQ?
I’m pleased to say I got in amongst the first to achieve a Google Analytics Individual Qualification (GA IQ) today. Read more here
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A Change of Character?
Google ad titles have a maximum of 25 characters right? Read more here
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PPC In 2009 - Maximising your returns from search marketing
As we’ve seen recently, average click costs are increasing on Google, unbearably so in some markets….. Read more here
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Google Lifts Gambling Advertising Ban
Google have announced that they are to lift the ban on advertising gambling websites on their AdWords platform in the UK. As of tomorrow (17/10/08), gambling websites including poker, bingo, and sports betting will be able to advertise on AdWords in the UK providing that they hold a license in their home countries Read more here
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GooHoo! “Promoting Competition, Innovation and Consumer Protection in Online Advertising”
The long-scrutinised ad serving deal between Yahoo and Google took a step closer to realisation with Google launching an information site about the partnership. Google reckon that their technology will help users to target previously lacking long-tail keywords to ads on the Yahoo SERP. Surely a much needed improvement. Read more here
