Google has declared that the “last 14 days” and the “last 30 days” are now a relevant time period in the Adwords interface.
Also Try Searches…
Leading on from related searches, Google are still playing around with the ad space for keywords where there is plently of space available. This time, they are testing an “also try” function.
Huge changes to Google Adwords UK trademark policies
Now hear this, at 10.30am today Google will announce that the UK will be moving in line with Google USA’s trademark policies. Read the rest of this entry »
A new Dimension! (in Google AdWords)
Not the 1st, 2nd, 3rd or even 4th dimension, or even Google jumping on the 3D movie bandwagon…
No it’s a new tab in Adwords. They appear to be coming thick and fast recently.
Google Testing Related Ads in Sponsored Listings - Continued
Last week we revealed that Google have started to test related searches in the sponsored listings. This week, it appears they have gone a stage further, and are now testing this feature on brand terms.
Google Tests Related PPC Ads in Sponsored Links
Google are well known for their prolific testing which often brings about changes that benefit users (such as universal search) or themselves (such as bringing the sponsored links closer to the natural listings). The latest test we have spotted in the search results pages could benefit both parties.
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The Value of Google Result Positioning
The guys over at Chitika have posted an article about the levels of traffic available in each different position in the Google organic (non-paid) results.
Ad Extensions tab in Adwords
This week Google introduced an Ad Extensions tab to their Adwords interface. This goes part way towards making it a useful destination for seeing how your ads are performing when they’re running with extensions. Read the rest of this entry »
Periscopix approved to become Google Analytics Certified Partner (GACP)
Big news here at Periscopix as we are proud to announce that we have achieved Google Analytics Certified Partner™ status. This accreditation, which supercedes the Google Analytics Authorised Consultant (GAAC) status, means that Periscopix is now a Google-accredited supplier of Google Analytics consulting, implementation and training services.
Adwords Search Funnel Reports: Conversion Data Broken Down.
The brand new Adwords search funnel reports are the latest tool offering from Google for paid search marketers and has now been rolled out over the last couple of weeks or so. Search funnel reports essentially provide a more detailed view of conversion data that previously only showed the last click a buyer went through that resulted in a purchase on your site.
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