Cookies Continue To Bake
It’s been nearly a year since Ben last blogged on the EU cookie regulations and there’s been a significant amount of discussion on the subject since. I attended the ABC’s “Interaction 2012” last week where Dave Evans, Group Manager for Business & Industry at the Information Commissioner's Office (ICO), presented a candid presentation titled “Cookies: View from the ICO”. I’ll be discussing some of the interesting points that Dave made during his presentation whilst also providing a quick update on the topic in general. Read more here
By Jeff Lukey
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5 Google Analytics V5 Unsung Heroes
GA V5 is now the default for all users. It brought with it some great features, from enhanced mobile reporting to multi touch attribution and navigation visualisation to social media integration. However, I’m dedicating this post to 5 unsung hero features that let us as analysts get the most out of the tool either by making our lives that little bit easier or providing enhanced functionality. Read more here
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AdWords Quality Score Update
The AdWords interface is now displaying more details about the quality score of a keyword. The information will still be accessible via the bubble next to the status of a keyword and the quality score will still be displayed as a numeric value between 1 and 10. Read more here
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AdWords Labels
This is special news. This is news that makes us rejoice. I wouldn't be misleading you too far if I told you that there is a party going on in the office about this news. Read more here
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Google to Show Breadcrumbs in AdWords Display URLs
This week, Google will add the ability to show breadcrumb trails within the display URL of PPC ads. Find out what these are, why they are useful and how to get them. Read more here
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Tracking Yahoo and Bing post-alliance
As you are by now all aware, Yahoo search ads are now being served by Microsoft adCenter. This presents a problem for trying to track these two search engines in Google Analytics. Read more here
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Language targeting & PPC expansion
Want to expand your PPC strategy worldwide? Try advanced language targeting settings and get your message across a multilingual audience. Read more here
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The Revolutionary Display Network Tab
People have often struggled with how keywords are managed on the display network. Are they taken as a theme? Are they taken individually? Which keywords are triggering your impressions? We now have the display network tab (in beta) to solve some of these issues. Read more here
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The Importance of Ad Scheduling
Could you be missing out on the opportunities that ad scheduling can provide? Read more here
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Love Thy Web Analyst
Just the other day, Adam and I were pondering what it meant to be a web analyst. In the past we thought of ourselves as experts in the deployment of tools and techniques to help measure performance. Increasingly however, our role goes way beyond this. I put a post up over at Econsultancy to mull over these thoughts and share ideas with other web analysts. Read more here
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Was 2011 the ‘Year of the Mobile’?
At the start of 2011, there was a lot of industry talk that the coming year would be the 'year of the mobile'. Well, for a good 380ish days since those bold claims were made, my colleague Vim and I have excitedly waited for the time that we could analyse all the data. That time is now. Read more here
Pulley!
