All of the articles in our blog are written 100% by our staff. These are the same clever people who are optimising PPC, paid social & programmatic display campaigns and managing Google Analytics projects every day.
This year, 2017, marks 50 years since homosexuality was decriminalised in England and Wales (37 for Scotland and 35 for Northern Ireland). Media Lead, Emma, talks about diversity and inclusion in the workplace.
On 27th June, Google was fined £2.1bn by the European Commission for breaching antitrust rules by promoting Google Shopping's comparison service at the top of the SERP. With only 90 days to comply with the ruling, what’s in store for advertisers?
In this blog, I cover all the different types of bid adjustments in AdWords, how they can be calculated, how multiple adjustments stack up against one another, and whether there are alternative, less time-consuming methods of setting more specific bids.
On top of the latest industry trends and proficient with both Optimizely and Optimize 360, there's not a lot Nicole doesn't know about web analytics. We ask her about life in our Analytics Solutions team.