All of the articles in our blog are written 100% by our staff. These are the same clever people who are optimising PPC & programmatic display campaigns and managing Google Analytics projects every day.
DoubleClick’s Bid Manager platform offers 3 key ways to reach users who could be interested in, or actively searching for, your product. Not only do they work fantastically well but they’re also free! Read below for more info on Affinity, Custom Affinity & In-Market audiences.
Over time, website structure, ownership and tracking responsibilities can change considerably, leading to a fragmented Google Analytics account structure. With the new Property Moving feature we can address this without losing legacy data.
With the rollout of one of the most requested AdWords features, I look at why Google decided to make such a big change, why we're so excited to see the launch of this feature and what this means from a performance perspective.