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Placement Optimisation on the Google Display Network
Placement optimisation is a key factor in running successful display campaigns on Google’s Display Network (GDN). Using cross-campaign and cross-account statistics, you can combine your placement performance data to more quickly optimise new and existing display campaigns. Read more here
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How Remarketing Is Exactly Like Dating
Supercharge your remarketing strategy and target the right audience with the most appropriate message. Also see how remarketing is exactly like dating. Read more here
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Find Out What People Are Buying From Your PPC Brand Searches
Ever wondered which products are selling from your PPC brand searches? Find out how to get that data by following the steps in this blog. Read more here
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Shared Budgets: Pitfalls, Positives and Performance Review
Read on for a low-down on shared budgets and how to make them work for you. Read more here
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Taking Control of Dynamic Search Ads
As a follow up to my last blog on Dynamic Search Ads here is an in depth summary of ways to analyse, optimise and expand your Dynamic Search Ad (DSA) campaigns. Read more here
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Dynamic Search Ads Now Available To All
Dynamic Search Ads (DSAs) are now out of beta and available to all advertisers! Find out how you can utilise this type of campaign in your AdWords account. Read more here
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AdWords for Video: Metrics and Features to Keep an Eye on
Google revamped its AdWords for Video interface in February, grouping different metrics into new categories related to different marketing goals. This blog will help you understand the right metrics you need to be looking at in order to optimise your campaigns effectively. Read more here
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“Add your keywords here” – a PPC gaffe
Mistakes are easy to make, don't get caught out with sloppy PPC management. Read more here
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Google Shopping Product Listing Ad Optimisation
Google yesterday started rolling out its new Google Shopping platform. Once you've got your feed in order, it's time to start looking at Product Listing Ad Optimisation! Read more here
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Search Funnels
Google today moved search funnels reporting into the AdWords front end alongside your campaign performance statistics. Find out why this is such a great move! Read more here
Periscopix
“Knowledge is knowing a tomato is a fruit; Wisdom is not putting it in a fruit salad.” Brian Gerald O’Driscoll
