Implementation Audit
Decisions made on incorrect data are costly. We want you to have the right data, now and forever.
If you want to analyse the performance of your website, it’s likely you’ll want to make changes to your site based on this analysis. Decisions based on incorrect data could seriously damage your online performance. The Google Analytics Implementation Audit gets you off on the right foot and ensures that you are working with reliable data. A sort of ‘healthcheck’ if you will.
1. Account Audit
We go through your Google Analytics account with a fine-tooth comb. Typically we find and fix all of the below:
- Broken/unnecessary filters.
- Unnecessary profiles.
- Polluted content reports.
- Missing basic features.
- No/incorrect goal strategy.
- Incorrect settings.
- No/incorrect campaign tagging.
2. Site Audit
Any issues related to the website which may hinder accurate data collection are addressed here.
- Scan of the website to ensure the correct code is placed in all the correct places.
- Review of any trackable areas/features which aren’t being tracked.
- Cross/sub-domain issues.
- Frames or dynamic pages.
- Homepage/redirect setup.
3. Implementation Guide
Following on from the above work we build a list of improvements. Typically we address the following
- Profile strategy.
- Campaign tagging.
- IP Address exclusion.
- Site search tracking.
- Goal & Funnel strategy.
- Tracking events.
- Basket pages.
- Advanced features.
4. User Guidance (Optional Extra)
We create a best practice document to be used internally in your organisation. This will allow internal stakeholders to carry out the below tasks without requiring further support:
- Adding a new user.
- Building & scheduling a basic report.
- Adding a basic filter.
- Creating a basic profile.
- Creating a goal.
- Tagging a marketing campaign.
- Overview of GA interface.
- Use of alerts and annotations.
- Google Analytics glossary.
The basic premise is that any internal stakeholder should have the resource immediately to hand to allow them to navigate the GA interface and carry out basic reporting whilst being able to do the day to day implementations necessary to keep the account running in a healthy state.
Pulley!
