Google Tag Manager Implementation
If you could measure your marketing campaigns quickly and easily, why wouldn't you? If circumventing code deployment barriers sounds good, you might want to learn more about Google Tag Manager.
Google Tag Manager (GTM) is a FREE marketing tag management solution. It brings with it the speed and ease of non-technical tag management without the cost associated with other solutions. So, we as marketers no longer need to fear technical complications or long delays just to do simple campaign measurement. We thought it was so useful we went out and got ourselves Google certification as experts in the deployment of this tool. Get in touch now to discuss setting Google Tag Manager up on your site
Hold on, what on Earth is tag management?
A tag is a piece of code (usually Javascript) used to track the performance of your website or a marketing campaign driving traffic to it. Google Analytics, AdWords and affiliate networks all use tags.
A tag management solution replaces all of those tags with just one single tag which needs to be implemented on the page. You can then manage the individual tags from a simple-to-use, intuitive interface.
And why you need it? Well it makes adding and changing tags in the future MUCH cheaper and quicker. And because you add and change tags from an interface, it means that us marketers can do it ourselves – and this means faster turnaround times and less hassle!
In Google's words
So how do I get started?
Well, you do have to do some coding to implement it in the very first instance. You will probably need some help from someone with prior experience for the initial set up before you can enjoy quick and easy tag management. Here is where we can help, as not only are we GTM advocates, but we’ve also been given a specialisation in GTM implementation by the big G themselves.
And – here's the Brucie bonus – not only are we GTM advocates and specialists, we also know a thing or two about Google Analytics. So as well as getting you set up with a shiny GTM account, we can give you a steer on best practice Google Analytics account strategy and how you could better utilise the sweet suite of tools that GA provides, such as event tracking and funnel visualisation. For more information on this service, check out our Implementation Audit & Set-up page.
If you're still not convinced, take a read about how agile, reliable, secure, fast and advanced (yes, really!) GTM is: http://www.google.com/tagmanager/
Or have a look at these: Product Fact Sheet (PDF) & Technical Summary (PDF).
