Account Setup
Getting your Google Analytics ducks in a row right from the off is a smart thing to do. Let us give you a hand with that.
Google Analytics is a great product. It's free, it's powerful, it's packed with features, and it’s easy to set up. This last part is perhaps a touch misleading. A very basic out-of-the-box implementation on very small site with just the 1 domain is indeed simple. When the brief changes, we become useful: in addition to making sure the data is actually accurate (crucial), we set up all of those features that make GA so good; e.g. ecommerce reporting, site search reporting, goals and funnels, traffic alerts etc etc. None of these are present in the standard implementation.
We offer an expert, best practice setup of your Google Analytics account and tracking, including all of the below.
- Account setup
- Page tagging
- User setup
- Profile creation
- Goal & funnel setup
- Filter implementation
- E-commerce tracking
- Site search tracking
- Social engagement tracking
- Advanced segmentation setup
- Campaign tagging
- Report scheduling
- Custom report building
Project Outline
At the outset of this project we will agree goals, timescales and costs. We then carry out the work from the Google Analytics interface. And give your developers everything they need to implement any coding necessary.
At the end of this project you will have an expertly deployed Google Analytics account which is tracking visitor and site usage data correctly. It will be set up with all of the tracking capabilities you need to start making improvements to your website and online marketing.
If this is your first web analytics project or you are looking at Google Analytics for the first time, why not think about combining this with some beginner training sessions?
Pulley!