Gerren harks from the city of Derby, the home of the Rolls Royce engine who’s power is matched by the mighty Derby County (if he is to be believed). Although his first love is music and playing the drums, football and keeping fit come a close second and he is also partial to the odd Chocolate Viennese Whirl biscuit.

Over the years he has visited some far flung destinations which have recently included the USA and Jamaica. He would love to visit South America one day.

Gerren read Business Studies in Bristol and graduated with a 2:1. After university he chose to move to London in order to enter the digital world where he developed an unparalleled understanding of the online retail environment after years working at a leading shopping comparison site. His analytical mind and retail experience told him the future was in search so in 2010 he moved into the world of PPC and has not looked back.